Will rebrand some stores, keep some under current banner,
LA CROSSE, Wis. — Kwik Trip Inc. has signed an agreement to acquire the assets of Stop-N-Go Convenience Centers. Based in Madison, Wis., family-owned Stop-N-Go operates 36 convenience stores in southern Wisconsin and northern Illinois.
The transaction is scheduled to be completed in early December.
This acquisition allows Kwik Trip to expand its presence in a growing market that is important to its overall retail growth strategy, the company said. Kwik Trip plans to continue to operate many of the acquired stores under the existing Stop-N-Go banner; however, some of the larger stores will be remodeled and rebranded as Kwik Trip stores.
Duane and Olympia Bowman founded Stop-N-Go in 1963. “When selecting the right buyer, it was important for us that the Stop-N-Go brand be continued. All of us at Stop-N-Go have a great deal of pride and sense of accomplishment because our efforts built a brand worthy of continuing under the new ownership of Kwik Trip,” said Andrew Bowman, CEO and owner of Stop-N-Go.
“Management and team members have built an excellent brand over their 57 years in business and are known for their excellent customer service and convenience,” Kwik Trip said. “With their focus on building a strong team of coworkers, Stop-N-Go has grown to become one of the leading convenience store brands in the southern Wisconsin market.”
Founded in 1965, La Crosse, Wis.-based Kwik Trip owns and operates more than 700 c-stores in Wisconsin, Minnesota and Iowa.
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