Private equity investor aims to reenergize the premium jerky segment,
Photograph courtesy of Chef’s Cut
SONOMA, Calif. — In its second jerky brand acquisition in two months, Sonoma Brands, a private equity investor and incubator focused on emerging consumer brands, has acquisition of Chef’s Cut Real Jerky Co. for an undisclosed amount. The acquisition follows Sonoma Brands’ acquisition of Krave Jerky from The Hershey Co. in June 2020.
Chef’s Cut was founded in 2009 with a mission to create the best-tasting, highest quality jerky on the market, the company said. The brand has built a roster of products including jerky, meat sticks and biltong that are made with real ingredients and premium cuts of steak. Chef’s Cut will continue to develop alongside Krave as part of a portfolio brands in the premium meat-snack space, according to Jon Sebastiani, the founder of Krave, who will oversee the brands.
“Jon is a true brand builder who has been at the forefront of this category for years, and we are excited to have Chef’s Cut join Sonoma Brands for this next chapter,” said Bart Adlam, formerly CEO of Chef’s Cut.
“Our goal is to reenergize the premium segment of the meat-snacks category,” said Kevin Murphy, managing director of Sonoma Brands, who will be leading the combined entity as interim CEO. “Through a focus on product quality and innovation supported by impactful marketing and a thoughtful promotional strategy, we are committed to driving incremental growth for our retail partners while delivering a great product and experience to consumers.”
Founded in 2016 and based in Sonoma, Calif., Sonoma Brands is a specialist growth equity firm exclusively dedicated to disruptive, high-growth consumer brands, according to the company.
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