For some movie fans in Alberta, this weekend is a chance to return to their beloved pastime, sitting down with a bucket of popcorn and catching a movie. A number of cinemas in the province reopened Friday with more to follow next week in British Columbia, Quebec and other parts of Canada.
But with cases of COVID-19 spiking in parts of the U.S. and much discussion about subsequent waves of the pandemic, going to the movies has changed:
- Moviegoers will see physical distancing markers and Plexiglas dividers when they’re picking up their popcorn at the concession stand.
- Assigned seats purchased in advance mean patrons will be spaced out from other moviegoers in the theatre.
- Movies will have staggered showtimes to avoid crowded lobby areas.
- Staffers, in masks or face shields, will serve patrons and encourage safe distancing, though movie chains Cineplex Entertainment and Landmark Cinemas Canada aren’t mandating masks for customers.
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Landmark CEO BIll Walker says in regions such as Calgary where the majority aren’t wearing masks, a ban on bare faces doesn’t make sense.
“While we fully support guests wearing masks, our staff are obviously wearing masks and we understand the health benefits that can be attributed to that. But unless it’s mandated in the overall market, I think for theatres to step out beyond and mandate that for our guests is not something that seems reasonable to us.”
A doctor’s prescription for safe cinema
Though she’s missed heading out to a movie, Dr. Lynora Saxinger says she’s hesitant about returning herself.
“It’s a shared airspace, with air conditioning, with people, with a fairly long contact time because most movies are approaching two hours,” said Saxinger, an infectious disease specialist at the University of Alberta.
For those who are ready, however, Saxinger says there are a few practical ways to minimize your risk.
“I would be looking critically at the bathroom…. You’d want to use it when you were distanced from other patrons in the bathroom, potentially alone if possible. And you’d be really meticulous about hand hygiene after being to the concession, the bathroom, after using the ticket machine, anything [that] is a high-touch surface,” she said.
WATCH | Movie fans on when they will feel safe returning to the cinema:
With so many variables it’s tough to be definitive. Saxinger says the risks depend on the level of testing and community transmission in your area.
In addition to keeping hand sanitizer at the ready and donning a mask, she also recommends wearing glasses (which provide some eye protection) instead of contacts and choosing a less-popular show time.
“I don’t think it’s outside the realm of possibility to go and enjoy a movie, but how many other people are enjoying it would be a big issue for me. The fewer the better, so maybe choose a matinee.”
Rising cases means bumped blockbusters
As for what moviegoers will be watching, the movie release calendar is a work in progress as the U.S. contends with new coronavirus hot spots.
Christopher Nolan’s sci-fi action spectacle Tenet has already changed dates twice and is now scheduled for Aug. 12.
Disney’s big screen adaption of the animated cartoon Mulan had been scheduled for July 24, but is now slated for Aug. 21.
While industry analyst Jeff Bock wonders if Disney will suffer any backlash for releasing a family film during a pandemic, he’s less surprised to see theatres opening their doors.
“I think we’re looking at it at a do or die situation for the old model. [The] reason that theatres are pushing to open is because they are on the brink of collapse and don’t let anybody tell you differently. They need these films in theatres to get people to come. They need them to buy concessions,” Bock said.
Before the pandemic the exhibition industry was already struggling against declining attendance figures and the convenience of viewing streaming content at home.
With the release of future blockbusters in flux, Bock says what will bring fans to the films will be different this summer.
“The word of mouth is no longer gonna be, ‘Was that movie good?’ It’s going to be: ‘How safe was it? What was the sanitizer situation like? How was the line for the bathroom?’ These are the issues that really are going to be front and centre.”