New flavors and packaging target on-the-go opportunities,
Photograph courtesy of Hostess Brands
KANSAS CITY, Mo. — Hostess Brands LLC launched two new packaged bakery products and package sizes in June, providing additional sweet-snack options for consumers. The new products include Strawberry Cheesecake-flavored Donettes and Cream Cheese Coffee Cakes. Additionally, the brand’s Chocolate Frosted Donettes and Powdered Donettes are now available in new on-the-go packaging.
The Strawberry Cheesecake Donettes feature a pink, strawberry-flavored cake doughnut with a thick, creamy icing inspired by the classic summer dessert. The Cream Cheese Coffee Cakes are made with real cream cheese in the batter and topped with a buttery sugar-crumb streusel, according to the company.
Meanwhile, the on-the-go packaging option allows consumers to grab an individually wrapped pack of three Donettes for all on-the-go breakfast and snacking needs. The new format first launched at select locations last year and is now receiving a wider distribution. Multipacks of Donettes On-the-Go come with eight packs containing three doughnuts each.
“We are delighted to offer our consumers new flavors and ways to indulge in small moments of happiness throughout their day,” said Adam Lisook, brand director for Hostess breakfast. “We hope these innovative new ways to enjoy some of our most beloved breakfast items help our consumers begin their day on a sweet note.”
The new products and pack sizes are part of a steady stream of food and flavor innovation from Hostess, according to the Kansas City, Mo.-based company. Other recent introductions have included Iced Lemon CupCakes and Mermaid CupCakes.
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