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Kum & Go Adds Chief Marketing Officer
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Kum & Go Adds Chief Marketing Officer

Foodservice and beverage innovator comes from coffee and tea sector,

Kum & Go sign

Photograph: Shutterstock

DES MOINES, Iowa — Tracy Ging has joined Kum & Go LC as chief marketing officer, the convenience-store retailer has announced.

“I’m proud of the leadership team we have assembled at Kum & Go and Tracy is the latest in a string of transformative hires,” said Tanner Krause, president of the Des Moines, Iowa-based chain. “She brings global experience, a track record of success and a passion for social responsibility. We are thrilled that she is coming to Des Moines to continue to grow our customers’ love for Kum & Go.”

Ging joins Kum & Go from Concord, N.C.-based S&D Coffee and Tea, where she was chief business officer and worked with major foodservice and convenience partners on their better-for-you beverage programs, sustainable sourcing strategies and overall menu innovation.

“I look forward to bringing more innovation and creative partnerships to our food program, advancing digital tools for greater convenience and continuing to live our values every step of the way,” said Ging.

She has served on several boards in the coffee and tea sector focused on issues of supply chain sustainability.

See Also

  • Kum & Go is No. 18 on CSP’s 2020 Top 202 ranking of c-store chains by number of retail outlets.

Kum & Go has 400 c-stores in 11 states: Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.

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