App-based payment platform offers personalized pump activation,
Photograph courtesy of Kum & Go
DES MOINES, Iowa — Kum & Go LC has introduced a new mobile fuel pay experience, available through the Kum & Go app for use at all 400 of the chain’s convenience stores. This technology gives customers a personalized fueling experience that lets &Rewards members skip the keypad and activate the pump with their smartphone.
“Let’s be honest, no one gets joy from starting a pump. On a cold winter’s day, the last thing you want to be doing is standing outside paying for gas,” said Kum & Go President Tanner Krause. “Today, in our current moment, limiting common contact points is essential. So we created an app feature that significantly reduces the time to activate a pump and allows you to do most of it from the comfort of your vehicle.”
The secure mobile payment platform uses the existing Kum & Go mobile phone app. The app verifies the customer’s credit card and handles the payment. The customer enters the pump number, starts the pump and begins fueling.
“At Kum & Go, we push the state of the art for convenience at the pump,” said Ken Kleemeier, vice president of fuels. “The Kum & Go app helps customers fuel better by linking the gas pump with the mobile phone, allowing us to radically streamline the process of fueling up, while also seamlessly integrating with the &Rewards program. Kum & Go uses technology to elevate the entire experience. It’s putting the convenience back in convenience store.”
- Kum & Go is No. 18 on the Top 40 update to CSP’s 2019 Top 202 ranking of U.S. c-store chains by number of retail outlets. CSP will release the complete 2020 list in June.
Des Moines, Iowa-based Kum & Go has 400 stores in 11 states: Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.
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