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Kalibrate Technologies Acquires Trade Area Systems
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Kalibrate Technologies Acquires Trade Area Systems

Deal will allow fuel-pricing firm to expand into convenience and conventional retail,

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MANCHESTER, U.K. — Kalibrate, a recognized authority in fuel pricing, location planning, market data and traffic count data, has acquired Trade Area Systems (TAS), a leader in location planning to the retail, shopping center and convenience-store markets.

The acquisition of TAS, based in Providence, R.I., builds on Kalibrate’s 2019 acquisition of Canadian business Kent Group Ltd. This is part of the Kalibrate Group’s strategy to add a strong set of planning products to its existing fuel retail offering, the company said.

“Trade Area Systems has deep domain expertise and a strong customer base that substantially enhances our non-fuel-led convenience offering,” said Kalibrate CEO Oliver Shaw. “We already share a number of high-profile retail clients, and TAS’ site-selection and network planning capabilities significantly strengthen our existing retail planning proposition. As part of this acquisition, we will help the team in Providence develop their product and expand their reach globally.”

TAS will continue to operate as an independent company in the U.S. and will leverage Kalibrate’s global sales presence to expand into new markets.

“Our vision at TAS has always been to provide our clients with innovative products and services in the field of real estate analytics,” said TAS President and Cofounder Bill Dakai. “Working with the team at Kalibrate will help us expedite that vision through further investment in product development, and will help us take our platform to a global market.”

For over 25 years, Kalibrate has been the decision-making partner of more than 300 fuel and convenience retailers in over 70 countries. Kalibrate brings together global strategic expertise and data science with software solutions to lead the way in fuel pricing, location planning, market data, and traffic count data. The firm is based in Manchester, U.K., with local offices in the U.S., Canada, India, China, Australia and Japan.

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Trade Area Systems’ real estate and analytics platform “empowers retailers to make better, faster decisions in an omnichannel world,” the company said. Its products allow retailers “to collect, visualize, analyze, and manage all the data that drive those decisions.”

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