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PepsiCo Starts 2 Direct-to-Consumer Websites
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PepsiCo Starts 2 Direct-to-Consumer Websites

Online platforms sell specialized food, beverage bundles and snacks,

Chips

Photograph: Shutterstock

PURCHASE, N.Y. — PepsiCo Inc. has launched two direct-to-consumer websites: PantryShop.com and Snacks.com.

The debuts come as consumers increasingly turn to online sources for food and beverages because of the COVID-19 pandemic, according to the Purchase, N.Y.-based company.

“Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser-focused on meeting consumer needs and winning in the marketplace. Investing in e-commerce and digital capabilities and talent has been–and will continue to be–a big part of that effort,” said Gibu Thomas, senior vice president and head of e-commerce.

The company said it developed the new sites from concept to execution in less than 30 days.

Consumers can order specialized food and beverage bundles on PantryShop.com from brands such as Quaker, Gatorade, SunChips and Tropicana. The bundles, priced at $29.95 to $49.95, reflect the “new normal,” with people exercising, working and teaching from home, PepsiCo said.

A standard-size Rise and Shine Pack, for example, contains a Tropicana Juices Variety Pack, Quaker Instant Oatmeal Fruit & Cream Flavors Variety Pack, Quaker Oatmeal Squares Brown Sugar Cereal and Life Cinnamon Cereal for $29.95. Shipping is free and orders arrive within two to four business days; however, delays may occur due to constraints resulting from COVID-19, according to the website.

On Snacks.com, consumers can choose from more than 100 Frito-Lay products, with brands including Lay’s, Tostitos, Cheetos and Ruffles. New items will be added in coming months as the site is customized to meet consumer preferences, according to PepsiCo. Consumers will receive free shipping with a purchase of $15 or more as an introductory offer.

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“We’ve seen incredibly strong demand for our snacks during this time, and Snacks.com offers consumers another way to purchase the products they love, delivered right to their door,” said Michael Lindsey, chief transformation and strategy officer for Frito-Lay North America.

Both websites also allow shoppers to ship products as gifts to friends and family.

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packaged beverages
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