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Booze Brings Them In

Booze Brings Them In

In the world where alcohol consumption is almost down 2%, bricks-and-mortar retailers are getting creative by offering wine to customers while they browse their stores.

Offering alcoholic beverages is clearly an in-store experience that you cannot get online and US retailers such as Nordstrom, Crate & Barrel, Whole Foods and others are allowing customers to enjoy wine while they shop.

Retailers are seeing customers spend more time in their stores and customers feedback indicates that drinking is a small diversion to an otherwise uneventful task (need I say boring and routine).

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