Nielsen, the powerhouse of grocery and consumer research, is estimating that by 2025 (five years from now), 18% of the total grocery and beverage spend will be made online. Of the $800 billion spent on groceries, $143 billion will be bought conveniently online. Their research showed households that shopped both in-store and by online channels increased to 44% in 2019.
In simple terms, if you believe in the expression “fish where the fish are”, then go where the shoppers are going. Convenience stores must think about digitally connecting with their customers or it might be too late, and the fish will be gone.