The fast-casual restaurant business sales growth is softening as the industry has become over-saturated. Prior robust numbers of 10 to 11 percent are softening to 6 to 7% range. The average $10 meal has new competition from others who have mobile ordering such as pizza chains for example. Other competitors that offer cook-it-yourself meal kits in the comfort of your home are gaining ground.
Consumers are increasingly looking for the convenience of delivered food as well as cheaper prices especially as prices of grocery items have fallen with the grocery price wars.