Internet Retailer has a great story about e-grocery that pulls together a lot of intelligence and information, and that is absolutely worth reading.
“U.S. consumers spent $591.6 billion buying groceries in 2014, according to the U.S. Commerce Department, making grocery the largest retail category in terms of dollar sales, after automobiles. And only a fraction of it was spent online. But, after years of slow growth in online grocery sales, that’s starting to change.
Sources estimate U.S. consumers spent about $18 to $24 billion buying groceries online last year, or between 3% and 4% of their total spend. That percentage may seem modest, and it is less than half of e-commerce’s penetration of total retail spending, but it’s a big jump from three years ago when e-grocery accounted for less than 1% of grocery sales, according to Kantar Retail. And there is more growth ahead: E-grocery sales will increase 21.1% annually through 2018, according to BI Intelligence research, compared to 3.1% for physical supermarkets. It’s a growth trajectory that ought to sound familiar to retail executives who have witnessed the rise of e-commerce over the last 20 years.”
Read the rest at https://www.internetretailer.com/2015/08/03/e-grocery-explosion. We highly recommend it!