Burger King is discontinuing lower-fat french fries. About two-thirds of Burger King stores in the U.S. and in Canada are phasing out the fries, called Satisfries because of poor sales. Introduced less than a year ago, these fries were designed to absorb less oil and have been sold to more than 100 million people. For markets where the fries sold well, approximately 2,500 locations will continue to offer them as a permanent menu item.
Burger King introduced the lower-calorie fries in September 2013 as a way to help boost its health image and attract more nutrition-conscious diners. A small box of Satisfries has 270 calories, 11 grams of fat and 300 milligrams of sodium as compared to regular french fries have 340 calories, 15 grams of fat and 480 milligrams of sodium.
Many people preferred the taste of Satisfries over regular fries during taste tests. So why cancel something that is better for you and tastes better? Over the last decade, consumers have shown with many redesigned product formulations that are better for you, that the mere notion of “being better for you” is a stigma that is associated with “doesn’t taste great or satisfy me”. It is a journey that requires patience that many retailers do not have.