In the United States, Target stores plans to expand its inventory of natural, organic and sustainable goods to meet growing customer demand. The company is planning to introduce more than 120 new products over the next several months under a new category called — Made to Matter — Handpicked by Target.
Working since 2012, Target already has 17 brands that they regularly stock — like Seventh Generation, Vita Coco, Kashi and Burt’s Bees.
The Organic Trade Association (OTA) says that the organic segment grew to $31.5 billion in United States sales in 2012 from $8.4 billion a decade earlier. From 2011 to 2012, the sector grew 10.3 percent.
Is organic products coming to convenience stores in the near future? Only time will tell.