Some convenience store retailers like to shop for the best price on products and will buy from many different suppliers. In search of the best price focuses on acquisition price versus sell through at the cash register. Full service distributors have a lot to offer and made significant investments in trucks, equipment and warehousing to deliver full product lines to retailers. The one aspect that clearly frustrates the relationship between the wholesaler and retailer is the thought of being cherry picked on price.
Cstorelife is writing an article on this sensitive topic in the upcoming issue and would like to receive thoughts on how this story should be developed. Please leave your comments.