In 2012, there were just over 1 billion smartphones in the world. Today, there are over 2.5 billion or approximately 35% of the world population.
This rapid growth is fueled by the demand of users wanting to use phones for more than making calls and text messages. Technology companies have responded by producing more low-end smartphones that are accessible to lower income users. Wireless carriers welcome more data and other revenue sources.
Consumers want to be able to research products and services, make price comparisons, and will, inevitably, continue to shift the balance of power away from retailers and manufacturers. Their eyes will be more open than ever. Business needs to keep up. Do you have a mobile website for your store?