QSR’s Jump On The Bandwagon of Mobile Ordering And Payments

Subway is joining the rapid growth of quick-service restaurants (QSR’s) making a bigger push into mobile by enabling customers to place orders via an application on their smartphones.

QSR’s that already have announced plans to offer mobile payments and ordering are Taco Bell, Burger King, McDonald’s and Wendy’s.  In many cases, ordering is being paired with payments and loyalty.

These restaurants also wish to repeat Starbucks’ success with its mobile payments app, which sees more than 14 percent of transactions taking place through its mobile app.