Power Of Social Media

In 2013, an Australian teenager posted an image of his Subway sandwich on Facebook that was only 11 inches (they call it footlong in all of their media campaigns).  The teenager’s image attracted international media attention and subsequently, The New York Post research found four out of seven Footlongs it purchased in New York measured only 11 or 11.5 inches.

A lawsuit ensued, and the judge granted final approval to a settlement of a class-action suit filed against Subway.  As part of the settlement, Subway agreed to institute practices for at least four years to ensure its bread is at least 12 inches long. The judge approved $520,000 in attorney fees and $500 for each of the 10 individuals who were representatives of the class, but no monetary claims were awarded to potential members of the class.