The chairman of NACS and the president of California-based convenience store operator J&T Management, Jack Kofdarali, stated yesterday he believes that “food is our future,” though he conceded that c-stores will “have to fight for customers in an already crowded marketplace.”
That fight, he said, will include having “to tell our story and correct misperceptions about our offer. And we’re going to have to address an increasingly long list of regulations that stand in our way—whether related to food or our other products.” Kofdarali said that retailers that have adopted this approach have found success. “Their focus is not just on food made fast, but on food that is really good—both in taste and in quality,” he said. “And here’s the most important thing: It’s making them money.”
The annual NACS conference ends today in Atlanta.