Loblaw, the supermarket retailer is testing with the ride sharing service Uber to make it easier for customers without cars to pick up groceries they have ordered online.
Loblaw’s Click & Collect e-commerce program is still in its testing phase at three Toronto-area locations. It allows customers to place orders that are filled by store staff, to speed up the grocery trip where customers can then pick up the items in-store.
This service could be particularly appealing to time-pressed professionals. Also, for city residents that do not own cars where grocery trips are often limited to what can be carried home. The Uber promotion that is running in April offers a free ride worth up to $30, to and from a Loblaw store for Click & Collect pickup, Included in this trial is a promotional contest to win $1,000 in free groceries to any users as well as a coupon for $10 off their next ‘Click & Collect’ purchase.
Uber remains a controversial ride sharing service where governments and competing taxi operators have raised concerns about the safety of encouraging people to get in strangers’ cars and the extent of drivers’ insurance coverage for commercial operations.