Amazon publishes its principles on its career page.
Here is its view on leadership:
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
It is interesting to see the amount of innovation Amazon has launched that is changing the way people interact, get stuff, watch movies, etc. This leadership thinking could go a long way to revamping the convenience store offer.