According to a recent Nielsen survey, 95% of US pet owners consider their pets to be part of the family.
Two generations are spending the most: Millennials (65% own pets) and Gen X (71% own pets), according to the poll, which surveyed 2,205 US adults, 1,323 of whom have at least one pet.
The report goes on to note that “when it comes to which types of pets are in households, 71% of pet owners say they have at least one dog; half (49%) have cats; one in 10 have fish (11%); and less than one in 10 have a bird (8%) or some other type of pet (9%).
With such a love for pets, and the changing landscape of pet food specialty stores, should convenience stores be in the business of selling pet food? If so, which brand(s)?