Views

Disruption At The Movies

The controversy of the movie release of the Interview made many people including myself wonder about terrorist attacks at theatres.

When the movie was released on-line, I used my iTunes account and paid the $5.99 to watch it with 3 of my children.

The on-line release generated $15 million in sales.

I saved $26 dollars (3 kids at $12 each) and the drink and popcorn purchases – which would have easily topped $50 bucks in total.

Regardless of what I thought of the movie, or whether I would have gone to the theatre to see it (most likely not) – I think the dynamic of releasing new movies on-line have potential – especially for better-rated, broader-appeal movies.

With 4k televisions and HD broadcasts -the at-home experience is certainly going to get better. ┬áCouple this with GMO-free popcorn and other healthier alternatives, no parking hassles – all in the comfort of your own home – a new niche is being formed.

These neighbourhood customers might enjoy shopping from a gondola in your store with the heading “all that you need to enjoy tonight’s movie”.