Eye opening Innovation

Creating The Quick-Cook Meal Experience

Silicon Valley investors have turned their attention to how to speed up the process for home cooking meals.

New company startups with names like Gobble, Blue Apron, Marley Spoon, HelloFresh, Plated, Peach Dish, Platejoy and Home Chef all offer variations of the same service: pay a small fee for a box of food that arrives on your doorstep with pre-picked, pre-measured, and (in some instances) pre-cut and pre-cooked ingredients. All that is required of you is to turn on the stove and, presto, you have a home cooked dinner.

The value proposition of these new businesses is that quick-cook meals are healthier and tastier than fast food while offering the convenience and speed of takeout.