Opinion

What are we communicating to our customers?

One of the biggest strengths of convenience retail is the number of customers the channel interacts with daily – 2012 research indicated 10 million people shop convenience stores daily.

With such a large audience, and with so many categories under attack (sweets, chips, beverage, tobacco, etc.), it begs the question how are convenience stores communicating societal issues with their customers?

Read the next issue of Cstorelife to learn more about this issue, the big opportunity, and the challenges that promote communicating nothing.